Classical Season 2017/18

Southbank Centre had traditionally used images of big name conductors to promote its classical season, but for the 2017/18 season the brief called for a less elitist identity to encourage new audiences. Instead of concert photography, I created a visual that captured the emotions of hearing a musical performance. I wanted a captivating illustration that would grab your attention even if you had no prior knowledge or experience of classical music.

Press launch

When the identity was launched it featured a different typeface, as it was designed before Southbank Centre's rebrand.

Initial concept

Before I had the illustration engulfing the text, I explored routes where it would instead obscure people's heads. I wanted to show the explosive effect music was having on the mind but this approach was considered too violent.

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