Pull Out All The Stops

Visual identity for a festival to celebrate the reopening of the Royal Festival Hall's organ. After the month-long series of concerts ended, the design was refreshed to promote both the upcoming 2014/15 season and the following 2015/16 season.

Organ festival

International Organ Series 2014/15

International Organ Series 2015/16

Original fundraising campaign

The title badge, designed to look like an organ stop, was adapted from a previous fundraising campaign designed for Southbank Centre by M&C Saatchi. The brief for the festival identity requested the same title treatment, so it became the starting point for the illustration.

First concept

I initially used a simplified title treatment which was rejected for being a step too far away from the fundraising campaign.

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